Last but not least, make sure the physical location of the server is as close to your target audience as possible (e.g. if you target the US market, don’t have a server located in Germany). One of the most common “mistakes” I see is that people don’t make their headlines clickable, especially when it comes to blogs. One of the reasons why content updates may have a positive impact on your rankings is that Google notices the frequency of updates and tends to favor frequently updated pages for some queries. The thing is that as an author, you can’t “bluff” your way through 2,000-5,000 words on your topic. And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. Think about “how to make the post as relevant as possible”, not “how to stuff the post with keywords so that Google thinks it’s relevant”.

Improving your site’s organic search traffic can reduce the costs of acquiring customers by SEO Anomaly 87 percent, according to a report by Terakeet, a marketing technology platform 3. The goal is to optimise elements in all three categories and have them operate harmoniously. In this article, you’ll learn why SEO marketing is important and steps you can take to improve your SEO content marketing efforts. The words and phrases that people type into search engines to find what they’re looking for.

SEO Keywords

Google and search engines like Google ignore links with the “nofollow” tag attached to it. Backlinks are the cornerstones of website authority and credibility in the eyes of search engines. In the world of SEO (Search Engine Optimization), they’re like votes of credibility from other sites. The more high-quality backlinks you have, the higher your website is likely to rank in search results. Finally, you can use categories and tags to organize your posts so it is easier for visitors and search engines to find your content. Adding images and videos to your posts will make them more engaging, which also helps SEO.

When doing keyword research, what should you pay attention to besides the search volume and difficulty of the keyword?

For example, we receive nearly 1.8 million monthly visitors from organic search. If we were to acquire the same amount of traffic from the same keywords from search ads, it would cost us $2.5 million per month. Search engine optimization (SEO), practice of increasing both the quality and quantity of “organic” (unpaid) traffic to a website by improving its ranking in the indexes of search engines.

• Internal links can be used to indicate the importance of a page on a site.
• Technical SEO ensures search engines can efficiently crawl, index, and rank your site.
• Another part of “optimization” in the SEO acronym meaning relates to page speed optimization.
• This is helpful from a UX perspective as it helps visitors to move from one relevant page to another and keeps them browsing your site for longer.
• Mobile displays are tighter, and users scroll faster, so it’s important to craft a clear, compelling message that fits neatly within that shorter space.

If you’re wondering how meta descriptions actually work, you’re not alone. Below, you’ll find real-world tips for crafting meta descriptions, plus examples showing what works and what doesn’t. Most CMS platforms like WordPress, Shopify, or Wix, along with SEO plugins like Yoast SEO or Rank Math, let you easily create and edit meta descriptions without touching any code. Most website owners — especially small business owners (fewer than 50 employees or making under $5 million a year) — don’t realize how much power they have over what users see in Google search results.

For example, if you run a coffee blog, simple phrases such as “coffee beans”, “coffee machines” or “espresso” will work great. Many of them have been officially confirmed by Google but many remain in the realm of speculations and theories. From the practical point of view, it’s important to focus on factors that have a proven impact but also try to keep a “good score” across all the areas.

It’s almost like having Google and other search engines advertise your products for you. The first thing you should do is check to see if your WordPress website is SEO-optimized. By doing this, you will discover things you can improve to grow your search engine traffic. Search engine optimization (SEO) is about making strategic changes to your website and its content so that you are featured higher on search engine results pages (SERPs).