I can see which topics or site sections bring in traffic, helping me plan my next steps and future content strategies. SEO Gets is my favorite tool for analyzing Google Search Console data. I can see everything I need to know about ALL of my sites right away. And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one. The tool’s recommendations are based on Google guidelines and SEO best practices. Internal linking is especially helpful if you use anchor text (clickable text) that describes what the linked page is about.

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SEO can support other aspects of your digital marketing strategy, and vice versa. SEO can SEO Anomaly support social media, paid advertising, email marketing, influencer marketing, content marketing, and more. SEO can help your business gain a competitive advantage over your competitors. This can boost brand reputation and encourage visitors to trust and engage with the brand. Internal links point from one page on your site to another page on your site—they help search engines understand your site’s structure, pass link authority, and help users find related content. SEO is a good investment for small businesses that depend on prospective customers finding them online.

Overall, SEO benefits include free, sustainable, and passive traffic to your website month after month. Getting first-hand experience will teach you a lot about how SEO works and how to improve your skills! You can also explore our SEO FAQs to get answers to some of the most common SEO questions. So, when you practice SEO, you’ll prioritize certain factors over others.

However, I can’t underemphasize how important they are, so I’m going to repeat it again. You’ll also want to include your keyword in the meta description and the URL. Once upon a time, you used to be able to include the keyword in the title, headings, and text and rank well. But with a strong content SEO and backlink-building strategy, we managed to get one of our transportation partners to the top of the SERPs.

All you have to do is search for “contributors” and pick out ones that write in your niche. Think of this as another website or business referring back to you as a source for quality information. Google may consider blog articles appearing in a sidebar as duplicate content, for example. Not every business has a web design team or software to evaluate their sites. The cumulative layout change or CLS metric determines how much the content movies as the user is reading it.

Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)

Someone who saw your content about “running shoes” would click away from your site or even get annoyed. This is why it’s so important to understand buyer intent so you can match them with what they need, increasing the chances of conversion. Some keywords entered into Google can have different intentions, meaning the buyer is looking for something different than what you expect. Remember above we mentioned that Google’s goal is to deliver the best quality content. They visit web pages very quickly which allows them to discover new websites, pages, and other content in seconds. As a business depending on online sales, you can’t afford to ignore your SEO.

• Metadata tells the user what they can expect to find if they click on the page.
• We’ve been crawling the web for over 10 years, collecting and processing petabytes of data every day.
• These tags appear in the HTML document containing instructions for rendering a web page and do not appear to users as they browse it.
• As you implement these suggestions, you’ll see green lights next to them.
• That tells me that a blog could be a good fit for this term but that people are also looking for books on publishing.
• Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow.

It helps me find profitable SEO keywords that are likely converting searchers into customers. “Best of” blog posts are simply hand-curated lists of the best blogs in a specific industry. And some of those people might link to you, which can help your rankings.

Additional headers could also include your keyword or long-tail variations of it. The Google crawler (Googlebot) checks HTML header tags (H1, H2, H3, etc.) to determine the relevancy of your site’s content. Generally, the best practice is to have a single H1 tag per post or page and then multiple H2s and H3s underneath that. At Kinsta, we use Yoast SEO, and that’s why you’ll notice several screenshots/images of it in this SEO guide.

This means one page may rank well for a few days, then the other page may take its place, but in a lower position. While this used to be an effective SEO tip, it created many problems. Sites were able to rise to the top of SERPs because their domains indicated that they were highly relevant to users’ searches, but the quality of many of those websites was deficient. Crawl errors occur when crawlers (search engines, bots, etc.) cannot reach a page. Once you have an XML sitemap file, it’s recommended to submit it to Google Search Console so that you can access additional data on the status of your site.