SEO PowerSuite’s Free Backlink Checker helps you keep track of the backlinks on your site. With everything in one place, it’s also easier to spot patterns and draw connections. Like how ranking improvements might correlate with new backlinks.

Best SEO Tools

Ubersuggest is a free tool that provides keyword suggestions based on a URL or a target keyword of your choice. You get three daily searches with a free account; anything beyond that requires a paid subscription. Gain insights from free SEO tools that can enhance your optimization in 2025. Improve your keyword research and website visibility at no cost. MarketMuse analyzes your site’s content alongside top-performing competitors to identify content gaps, topic opportunities, and areas SEO Anomaly for improvement.

Speaking of traffic, Semush has an AI traffic prediction feature. First, they’ve integrated PKW% (personalised keyword difficulty percentage). Phrasly is clearly the best AI humaniser available right now but it isn’t perfect. They have their own advanced algorithms, which do a good job of humanising your content without disrupting the flow or changing the meaning.

Best for monitoring your SEO performance and ROI

This insight can help shape my approach, allowing me to identify gaps in my content strategy and capitalize on missed opportunities. This free Chrome extension is a lifesaver for monitoring broken links on my site. Check My Links crawls web pages and highlights broken links, allowing me to address them quickly. Regularly checking for broken links helps improve my site’s credibility and user experience.

One of the biggest advantages is that all data comes directly from Google. That means it’s accurate and trustworthy, especially when reviewing impressions, click-through rates, or changes in average ranking. You can also submit XML sitemaps, check coverage reports, and request indexing of updated pages – tasks that are fundamental to maintaining a healthy site.

• That means you can verify the content is both human-written and original, all in one place.
• Get keyword volume, cost per click, and competition data with this free keyword tool.
• With a free Semrush account, you can track up to 10 keywords in Position Tracking.
• BROWSEO is an SEO browser for reviewing your website in a limited format to analyze its UX, content, and SEO.

You can export this information to a CSV format and use it to come up with relevant content ideas for your pages, blog posts and other marketing materials. It can help you attract organic visitors to your site and, hopefully, convert them into loyal customers. Unfortunately, however, many SEO platforms come with expensive monthly fees that may be out of your budget, especially if you’re a startup or newer business. The good news is there are a number of reputable SEO solutions you can use instead. Here’s Forbes Advisor’s roundup of the seven best free SEO tools. These tools all have free plans and options, along with upgraded plans if your business expands and needs more robust tools down the line.

It’s a second-best Surfer SEO alternative that gives you scores on everything that matters—readability, word count, consistency, and originality. What really shines is how it pulls real-time data from your top competitors for whatever keywords you’re targeting. GrowthBar helps you create content from scratch with SEO baked in from the start. Surfer SEO has become a favorite tool for many content marketers, SEO specialists, and business owners. Its Content Editor, SERP Analyzer, and AI writing features have helped countless websites climb the rankings by following data-driven recommendations.