It involves a deep dive into topics, providing in-depth analysis, personal anecdotes, or data-driven insights that contribute something new to the conversation. Content originality is paramount in the vast digital landscape, where the uniqueness and authenticity of your content can set you apart from the competition. Search engines like Google place a high value on original content, rewarding websites that offer unique insights, perspectives, or information not found elsewhere.

Local SEO ranking factors: Your complete guide

This can boost your rankings for those particular types of content in Google search. While keyword optimization is important, another factor you should consider is your site’s structure, especially if you’re launching a new site. Then, you can create more high-quality content around similar topics to increase your topical authority. For instance, one way to improve your WordPress website loading speed is to use a CDN (content delivery network).

Google ranking factors refer to the elements that influence a website’s position in search engine results pages (SERPs). These are signals Google evaluates to determine the most relevant, high-quality content for a given query. While Google uses hundreds of ranking signals, not all carry the same weight.

• The backlink profile of the domain is prominent in these calculations.
• Our research found that YouTube videos appear more in AI Overviews than URLs with YouTube-embedded videos.
• Achieving and maintaining a high SEO ranking in this competitive digital landscape requires a solid understanding of the core SEO ranking factors and google ranking factors.
• If someone is looking for a business like yours, you don’t want to miss out on the opportunity to reach them just because your site isn’t optimized for search.

Learn more about how search engines work, from crawling and indexing to ranking and penalties, in this beginner’s guide. By making improvements on your site, you’ll provide users with a positive experience. This will keep them interested in your business and help them remain on your site.

Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL. Specifically, that’s SEO Anomaly a URL that Google’s crawlers can easily reach and crawl. Before we hit our top 10 ranking factors, let’s make sure we’re all on the same page about monitoring and tracking ranking. While it is not advisable to ignore any or all of them, dealing with 200 SEO ranking factors can be overwhelming, to say the least. Heading tags are no longer ranking factors 2003-style when they used to be absolutely necessary.

Link velocity is a measurement of how many links you gain or lose over time. Just like buying links can get you in trouble, so can selling links. There are numerous examples of well known sites selling links and being penalised. Guest posting was a great way to get backlinks a couple years back.

Utilizing Keyword Research Tools to Identify Relevant Keywords

Page speed remains one of the most important ranking factors in 2025. Websites that load quickly provide a better user experience, and faster sites tend to rank higher on search engine result pages (SERPs). While not confirmed as a ranking factor, structured data is invaluable to search engines like Google in understanding a page.

With the rise of mobile searches, Google favors websites that are mobile-friendly. Sites optimized for mobile devices, including a responsive design and easy navigation, generally rank higher than those with poor mobile performance. Does Google really have 200 ranking factors, as some of our peers have suggested?